Ideas to boost business

Know Who Your Customers Are
1. a. Describe the person most likely to want or need your product.
b. Why should they want to buy your product?
c. When you know the motivation, you can target the product to the correct customer base.
d. You cant sell a product until it is defined and positioned.
Note: A pharmaceutical company shelved a cold medicine because they couldnt correct the drowsiness it produced. Someone renamed it NyQuil and sold it as a bedtime cold medicine. It became the largest selling cold medicine on the market. Just because your product is good doesnt mean it will sell. It must be positioned correctly. Thats what marketing does. .....
Promote With Postcards
2. a. The U.S. Postal Service is proposing slight increases for mailing letters and postcards but leaving first class Forever stamps at their present 49 cents.
Under a filing with the Postal Regulatory Commission, letters to international destinations would rise from $1.15 to $1.20. Postcards would rise from 34 cents to 35 cents. The increases being proposed if passed would become effective on April 26,2015.
b. Postcards convey a sense of urgency to the customer. They may not read your letter but they will turn your postcard over. You have 3 seconds to get your message across. The average time people look at an ad.
c. Postcards will keep your mailing list clean Address Correction Requested , First class returned and corrected free of charge by the Post Office. Bulk Mail letter corrections will have additional charges. Check with the Post Office .
d. With a postcard, your message is out in the open. Other potential customers will see it too, not just the person its addressed to. .....
Create A Survey
3. a. Mail a survey to customers to find what motivates them to buy.
b. Where do they work? What magazines do they read? Age Group?
c. This information will tell you where and how to reach your targets.
d. Offer a gift or discount for completing the survey. .....
Use A Two Step Approach
4. a. Offer complimentary business related information to potential customers.
Step 1: Offer a free fact sheet to customers that shows your expertise.
Step 2: Add these customers to your mailing list and mail to them often. .....
Say Happy Birthday
5. a. Mail greeting cards to your customers dates from your survey #3 .
b. Include a coupon or special offer or tell them about your product that they should give themselves as a gift. .....
Team Up With Another Business
6. a. Share advertising costs with another company.
b. Sharing costs makes high quality printing and larger ads affordable.
c. Can your product be teamed with another product? Motor Oil packaged with your new funnel invention. .....
Be Consistent And Committed
7. a. Research shows a message must be repeated to be remembered.
b. Send multiple mailers to the same people.
c. If you advertise, do it where you can afford to do it often. .....
Use The Telephone
8. a. Test a new idea by phone before you commit to costly promotions.
b. Response from 100 phone calls will be similar to 1,000 pieces of mail.
c. Youll receive faster results, it costs less, and youll generate greater input and feedback. .....
Raise Your Prices
9. a. Has your competition raised their prices? Maybe you should too.
b. Higher prices separate you from the crowd, and implies your product is better, an deserves a premium price. BMW does not compete with Yugos.
c. Be careful in this area. The customer must see the value of the higher price. .....
Promote Trends or Current Events
10. a. Can you tie your product or service to the environment, Olympics, World Series?
b. Gain valuable credibility and interest by association with known groups. .....
Add Personality To Your Business
11. a. Use photos of you and/or your staff in your promotional materials.
b. A quote from the person pictured conveys friendliness and builds confidence in your company.
c. Responses to seminars and programs are dramatically higher when photos are used. .....
Use Deadlines
12. a. Make sure you put a time limit on promotional materials.
b. Watch your expiration dates. What day does your offer end? Are you losing an extra weekend of business? .....
Fear Of Not Having Your Product
13. a. For products that increase personal security, personal safety or health, fear can be an effective business boosting tool.
b. If they dont buy your product now, they will miss something. A discount, premium free gift, etc. Fear of loss is more powerful than expectation of gain. .....
Use The Media
14. a. Send letters covering topics related to your business to local publications.
b. Connect your product or business to some current event that is making news.
c. Your name and business name will probably be used if your letter is printed.
d. You will be perceived as an expert in your field.
e. You are holding this information because of an Internet site or a local or national promotion. .....
Make Advertising Last
15. a. Buy ads that last months, not minutes.
b. Magnetic signs for car or van. Dont forget the back of your vehicle. Put signs on truck tailgates and rear windows. Most customers dont drive alongside your vehicle and copy down the phone or address. They are more apt to do it at a stop sign.
c. Use clever bumper stickers or T shirts.
d. If youre printing an expensive color piece, ask the printer to quote the price of his house paper.
e. Design the outside of the brochure to be permanent and the inside for future changes. That way you can print up large quantities 5,000 or more of the outside only and have the printer keep them on hand. Then as your message changes you only have to print the inside.
f. You will save by doing a large run in the beginning. You will also save by only printing what you need as your company changes. Avoid outdated brochures. .....
Examine Promotional Materials
16. a. Make sure business cards, letterheads, brochures and packaging materials are first class. This is not the area to spare expenses.
b. What types of materials is your competition using?
c. If you cant afford 4 color brochures use 2 or 3 color. Use of color increases response by 26 percent.
d. If you cant afford 2 color. use screens.
Note: Screen is another word for shade darker or tint lighter . For example: A florist wants red flowers around the borders of his brochure and black ink for the text. Thats two colors. Pink is a 50 percent tint of red, it is not another color. You can have some pink flowers and some red flowers with little or no additional cost depending on how your printer handles screens. This process will give the appearance of three colors; red, pink, and black. Use gray a tint of black and presto, a 4 color brochure red, pink, gray and black for a 2 Color price. .....
Make A Memorable Business Card
17. a. Make your business card a mini brochure. If you need a map, or other information, use the back of the card. Your card is there long after you are gone.
b. One thousand two color business cards run around $30.00 $60.00, and its worth it. Use shades See #16 above and have 3 or 4 color business cards.
c. What do your competitors cards look like? What message do they convey to you?
d. Give several cards to business associates who might be able to promote your business. Give a card to everyone you meet, and put one in every letter even bills . .....
Thank You Magic Words
18. a. Thank customers with a special offer.
b. Thank anyone who refers business to you with a personalized thank you card, phone call, discounts, flowers, dinner or even a commission.
c. Thank your reliable suppliers with a letter and increased orders.
d. People will remember your kindness. .....
A Business Card For All Employees
19. a. Counter people? Drivers? Yes. Theyre important enough for this tiny investment.
b. Theyll be proud to leave their card with every customer and every prospect.
c. Theyll use the card with friends and relatives and your name will be in many more places. .....
Do What The Winners Do
20. a. Is there a company you admire? Analyze its marketing strategies.
b. Adopt the ones you can use and improve on them.
c. Use what works. Collect advertising that attracts your attention and adapt it to your business. .....
Throw A Party
21. a. Invite clients and friends to your home based business or store, serve refreshments and plan an interesting demonstration of your product or service.
b. Make it EASY for customers to buy or order your products or services. Accept credit cards, checks, eliminate long complicated credit forms, etc.
c. Alert the media. Let the business editor know something special is happening. They love to cover the unveiling of interesting new products.
d. Be friendly and outgoing. If this is not your personality ask a friend to be a greeter. .....
Give A Gift
22. a. Offer a specialty item thats useful enough to save and that also serves as a reminder of your business. Letter opener, coffee mug, paper weight etc. Look in Yellow Pages under novelties. .....
Three Secrets Of Marketing
23. a. You must be committed. Commit the money and leave it alone. Plant the seeds that will grow later.
b. You must be consistent. Why does McDonalds advertise every day on every channel? Is there anyone in the USA who hasnt heard of McDonalds? The marketing message must be constantly reinforced. Your customers will forget you if they dont hear from you.
c. You must be confident. Most marketing plans take at least 60 90 days to produce even minimum results. Be patient, your efforts will pay off in the long run. .....
Dont Try To Make Money
24. a. Offer customers genuinely useful products or services that make you and your customers happy.
b. Do what you love and the money will follow. .....
Establish A Board Of Champions
25. a. Every quarter or so, put up a dozen of these advisers friends, family, business associates whose opinions and judgment you value into a room and allow them to critique every aspect of your business. For the cost of a nice lunch this board of advisors can give you a different look at yourself.
b. Dont be thin skinned , they may be hard on you or your product, but thats the purpose. They may see problems that you dont. Grow from the experience. .....
Use A Dipstick Now And Then
26. a. When explaining your product or service to customers, stop every 30 to 45 seconds and ask a question to see if your message is being received. If they ask you to continue or ask to take notes you know youre on the right track.
b. You cant sell it if your message is not being received. .....
Never Assume
27. a. Never assume any of the following:
1. The customer cant afford it.
2. The customer wont buy it.
3. The customer doesnt understand the product.
4. The customer wont buy more than one.
5. The customer wont price your competitors.
6. The customer wont like you.
b. On the other hand, dont assume the opposite is true either.
c. Have confidence in your product or service and the need it fills. .....
Take Little Bites
28. a. Eskimos eat whales, and tiny termites eat mighty houses the same way.... a bite at a time.
b. Starting a company or introducing a new product is a monumental task if you approach it as a done deal. General Motors didnt start at its present size, its doors opened on the first day of business with no customers just like yours.
c. Good management, a good product properly positioned, and a never give up attitude.
d. Even with small bites the meal may become more than you can swallow. .....
Use the Public Library
29. a. The library has more information on business than anyone can possibly read.
b. The librarians will research and find the information you need. A real time saver.
c. Look the books over for two weeks and buy the ones you want to add to your business library. .....
Use One Media To Direct Your Customer To Another
30. If the best way to reach your target market i.e., Teens is with radio, but you have a long story to tell, use your radio spot to tell them about your big sale ad in the paper. .....
Invite Complaints About Your Business Or Product
31. a. Make it easy for your customers to complain about your business. Call them after the sale. Send a post card Was everything OK? Howre we doing? etc.
b. If your product has a problem how will you know about it? Isnt it better to get complaint feedback right away rather than wait until you have hundreds of unhappy customers. .....
The 100 percent Perfect Problem
32. a. If you continue to work on an ad, brochure, mailer long enough, eventually you will get it perfect. This is false.
b. The reality is that no communications project is ever more than 90 percent perfect Theres always something that could be revised and improved.
c. It is better to accept a 90 percent perfect project and finish it so it can begin to do its work, rather than keeping it caged while chasing the elusive 100 percent perfect goal.
d. If you have a new business or product, the important thing is getting some kind of message out there. You need customers or clients and you need them fast. Every day you delay the better chance your competition has to reach your customers. Your materials will go through several evolutionary changes over the years and you will never be totally happy with them. .....
Start A Swipe File
33. A swipe file is a collection of ads and brochures that copywriters and artists collect, or swipe from other artists, for those times when they are stumped for a good idea.Dont copy them exactly, but many good ideas can come from what the guy down the street is doing. And if theyre doing something, so should you. .....
So It Must Be Important To Our Customers
34. a. Just because issues are important within an organization they do not automatically have relevance to your customers.
b. This is a by product of fuzzy thinking and the problem points to managers that lack experience.
c. When you consider any project look at it from the customers point of view, not the company. The rule is take care of the customer and hell take care of the company . .....
Give Your Customers More Than They Expected
35. a. Instead of the 101 business tips you expected, you will get an extra 13 you didnt expect.
b. What small thing can you do for your customers that will surprise them without additional cost to the company?
c. Good service generally goes unnoticed, and does not receive a comment. Exceptional service does; so does exceptionally poor service. .....
Use Suppliers And Vendors For Information
36. a. Talk to your suppliers and salespeople who call on you, they know more about your competition than anyone else. Sometimes in the course of casual conversation they may, unknowingly, give you important information about your competitions future plans.
b. If your competition is a public company, buy stock. As a stockholder you will receive all their annual and quarterly reports. .....
Pay Attention To People With Disabilities
37. They are becoming a big market. If you can serve some subgroup of that market effectively you may be able to capture a loyal and lucrative customer base. .....
Know The Demographics Of Your Sales Area
38. Demographics are the breakdown of the area you live in or plan on servicing. How many Whites, Blacks, Hispanic etc. What are the income levels? Number of homeowners, etc. This is important information because if the area cant afford or doesnt want your product then youre out of business before you even start. .....
Subscribe To Industry Magazines
39. a. Keep up with changing events in your industry by subscribing to trade magazines.
b. Lists of all available magazines are available at the library.
c. Many of these magazines do surveys of their subscribers that answer questions such as. .....
Subscribe to Magazines
40. No matter what the state of the economy is people are always starting businesses. People are still running successful businesses every day of the year. Look for magazines that deal with positive business messages. There are plenty of them out there. .....
Join Organizations That Can Help You
41. a. Most industries have organizations that support that industry. For Example: Your local video store may be a member of the V.S.D.A. Video Software Dealers Association .
b. I wonder where we can find a list of these organizations? The library, perhaps.
c. Talking to people in the same industry can give you a good idea of what to try and not try in business promotion. There is always someone at these meetings who can help you succeed. The organization exists to benefit your business or product.
d. Many organizations have conventions that are closed to the general public. The Video Software Dealers have one of the largest conventions in Las Vegas every year sorry, Video Dealers only . Conventions are a gold mine of good information. .....
What If I Cant Match A Competitors Offer
42. a. If your competitor is offering 50 percent off over a four day weekend and you cant afford the extra inventory or the mark down for that long, what can you do?
b. Offer a better deal for a shorter time. Try offering 60 percent off on Saturday only. You will still drain off a lot of his customers on a busy sale day and you will be perceived as a better place to do business. .....
Track Your Clients Special Needs
43. a. Create a form to keep track of clients requests for special services and products and whether you can meet these requests.
b. By studying these forms periodically, you can track interest in new products or services that you should offer. .....
Make Sure Your Clients Can Reach You
44. a. Print your company name, address, and fax number on all materials including, packing slips and invoices.
b. Provide customers with business cards and Rolodex cards.
c. Customers who have to search for your number may come across your competitors number first. .....
Learn More About Your Customers
45. a. Learn more about customers than just the business theyre in.
b. Pay attention to local newspapers and let customers know you read about them. .....
Be An Expert
46. a. Offer seminars, establishing your company as an expert on the subject.
b. Seminars help cement relations with current customers, attract prospects, and increase your companys exposure.
c. Choose a topic with broad appeal among your client and prospect base.
d. Follow up with attendees by mail or in person. .....
Write Sales Letters
47. a. With e mail, fax machines and cellular phones most of us dont write letters any more. But they are an effective means of communication and unlike phone calls, almost always reach the intended audience.
b. Letters enhance a companys professional image, help avoid misunderstandings and often make a sale.
c. Write letters explaining your companys services, detailing how your company helped another well known client or thanking a customer for an order. Hand write Personal on the outside for better response.
d. Keep a library of well written letters for employees to use as models. .....
Listen To Your Customers
48. Pay attention to questions new customers ask you. The may be telling you about an unpleasant experience they had with a previous company. If they ask about service, exchanges, return policies, etc. Have an employee meeting and go over some of the phrases that might be red flags to watch for. Armed with that knowledge you can let these customers know that you will solve the problem with no hassles or problems. .....
Use Personalized Post
49. a. Every office uses these little sticky notes and they stick them to everything. With Personalized Post It notes everyone from the CEO to the receptionist will see your company name almost every day.
b. If they have a problem you can solve, your name and number are right there stuck to the page. .....
Rate Your Customers For Surprising Results
50. a. Assign customers a category such as A , B , C , D , etc. based on several criteria. Include profitability, time spent handling orders and special requests.
b. Youll quickly realize that some high volume accounts are not contributing significantly to the bottom line.
c. Develop a plan to inform all employees who the most profitable customers are and who should receive the best efforts of the company. .....
Marketing Is Not A Battle Of Products Its A Battle Of Perceptions
51. a. Campbells Soup is number one in the United States but not in the United Kingdom.
b. Heinz Soup is number one in the United Kingdom but not in the United States.
c. Its a matter of perception Would you buy Pennzoil Cake Mix? Why not? Because we perceive Pennzoil to be a motor oil. They could make the best cake mix in the world and it would still be a very tough sell for most people. .....
The Best Way To Succeed Is To Ignore The Competition
52. Too many people worry so much about their competitors that they forget what they are doing. If youre confident in your vision, dont worry about your competition. .....
Be Tenacious In Your Vision
53. Dont be discouraged by setbacks. They arent failures. Failure is simply failing to persevere. Whatever you are doing, if you are getting any kind of results, persevere. .....
Tips For Magazine Advertising
54. a. A two page spread attracts about one quarter more than a one page ad.
b. A full page ad attracts one third more readers than a half page ad.
c. People respond better to illustrations or photos showing the product in use rather than those that show the product just sitting there.
d. Ads with people in them attract more attention than those without. .....
Is Bigger Better
55. a. Should you use your limited advertising budget to create larger, more visible ads that restrict you to advertising less frequently, or smaller, less visible ads that you can then afford to run more frequently?
b. The Answer: smaller ads more frequently. Most people even those who are likely candidates for your products typically dont respond to ads the first time they see them.
c. Prospects may need to see the ad a number of times before they take action. .....
When emotion and reason come into conflict
56. While people like to believe they react rationally to offers, etc., the truth is they react emotionally and then look for the rationale to confirm their decision. So, the smart marketer will acknowledge the motivator and the need to rationalize in presenting his/her product or offer. Have you ever bought a CD just to get one song? Have you ever considered the color when buying a car? Is that logical? .....
Look Outside Your Industry For The Best In class Examples
57. What firm has the best billing system? The best sales force? The best customer service? If you only measure yourself versus your competition, youll only be as good or a little better than they are.

But is that who youre competing against? No. Your customer is experiencing those best in class processes from someone and they are measuring your delivery against those some ones. .....

The Two Basic Tenents Of Selling
58. a. People buy from other people more happily than from faceless corporations.
b. In the marketplace, as in theater, there is indeed a factor at work called the willing suspension of disbelief. .....
The Most Important Order
59. Why? Because a two time buyer is twice as likely to buy again as a one time buyer. .....
Best Seller In The Upper Left
60. Turn the page of any catalog and the first thing you look at is the upper left hand corner of the spread. Thats where to place your best seller, your bread and butter, right? Well, what if your best seller is a visual dog? What if, for instance, your mainstay is black shoes? Kill the rule, raise another flag. Put a pair of wild socks in the upper left for stopping power and direct your reader to the old tried and true elsewhere on the spread. .....
Know Your Audience
61. Dont address the sea of 500,000 nameless and faceless people who will receive your info.In your ads, brochures, mailings etc. pick one customer you know and like and write the copy to that one individual as though you were sitting down and having a conversation about your business. .....
Get On The Ball
62. Be ready to be where your customer wants you, when your customer wants you, with what your customer wants.Just in time marketing is crucial as people become spoiled by 24 hour, seven day a week customized products and services. .....
Beware Of The Negative
63. Make sure you deal with all your customers in good faith and with integrity. Negative word of mouth, especially on computer bulletin boards and systems like the Internet, can cripple your business even more than positive public relations can help it. .....
Focus On The Smaller Market
64. For every trend, there is at least one counter trend. Its sometimes better to focus on a smaller market one nobody is serving because theyre all off catering to the bigger trend. .....
Direct Mail
65. Pick up any business book, by any author, and they will tell you there is no other way to sell a product that is cheaper and more successful than direct mail.Forty six per cent of all Americans have purchased something by direct mail. If you think of it as junk mail, think again. .....
Newspaper Specials
66. Each year newspapers often do special inserts or sections on topics of local interest. Bridal Fairs, Real Estate Home Shows, Craft Fairs etc.
These sections usually have a larger readership than the regular newspaper and your ad can generate more business. .....
Newspaper Placement
67. Where your ad appears in the paper can have a dramatic impact on how successful it will be. Many people, even if they dont believe in it, read their daily horoscope. Depending on your product, being near the horoscope will increase your ads exposure. .....
Newspaper Ad Design
68. When running newspaper and or magazine ads the salesperson will sometimes recommend they do the design of your ad as a money saving option. This is usually a bad idea.
Not because they cant do it, or dont have the ability, but because newspaper designers are under a deadline to create many ads in a short amount of time. In most cases your ad wont receive the care and attention to detail it deserves because of the time constraints.
If you doubt this pick up almost any paper and proof read the ads or look for corrections and retractions of past incorrect ads. .....
Save With The Professional Designer
69. When doing newspaper or magazine ads have your designer create pieces of advertising. Your logo, text for upcoming events, etc.You pay one fee for all the pieces and assemble the pieces needed for each ad you place. .....
Some Tips To Remember When Using Photos In The Newspaper
70. 1. Make sure the photos are not too dark or too light.
2. Take the photo to a print shop and have a PMT Photo Mechanical Transfer made. The printer can lighten and darken each photo as needed. The cost is about $5.00 each in most markets.
3. If the photos are similar in lightness and darkness, the printer can gang the photos. He can shoot several photos on one page for one price.
4. If you need to make a head shot for the paper, ask the photographer to use a light background instead of a gray or black background. Your photo will show up much better.
5. If youre using photos of your building, keep in mind the image you want to project to the reader. Does your business look open or closed? Are there cars in the parking lot? Does the business look prosperous?
6. If you are using a photo of your employees, the common mistake is to take the photo from too far away. For some strange reason people feel we must include the full body in the shot and the faces of the employees are lost. .....
Look Like News In The Newspaper
71. Make your ad look like a news story complete with headlines and columns.The newspaper will require the word advertisement at the top of your ad but if you use a catchy headline and an attention grabbing first paragraph people will quickly forget they are reading an ad. .....
Service Business And Home Based Businesses
72. Many small town papers have a service or business directory. This is the section people often turn to for plumbers, landscapers, and computer help. .....
Use Scan Ads
73. Every state has a State Newspaper Association and offer what are called Scan Ads . A scan ad is a small classified ad that is placed once with a member paper and appears in hundreds of newspapers in that state. For example, in Montana scan ads run about $100 dollars for 100 120 state and local papers. In California scan ads are in the $400 $500 range but appear in papers with an estimated readership of several million people. .....
Use The Service Organizations You Belong To
74. When news of your business is published be sure to send a copy to any trade organizations you belong to so they can include the news in their magazine or newsletters. .....
Say Thanks For The Memory
75. If you do get an article printed about your business be sure to send a thank you card or letter to the reporter. Let them know you would be pleased to be a source in any future articles on your subject. .....
There Are Always Two Sides To Any Story
76. If your paper prints a story regarding your business or industry that is negative, prepare a press release that shows the positive side of the story. If the topic is controversial it may spark a positive article with your company portrayed in a positive light. .....
Theres More Than One Paper
77. Just because youre in a small town doesnt mean your local town paper is the only print option. Many people and businesses subscribe to papers from your states larger cities. In Bozeman, MT we have the Bozeman Chronicle but many people also subscribe to the Billings Gazette. If youre doing business throughout the state this may be a better advertising option. Get the subscription numbers for these papers in your area. They may be more economical and reach more customers. .....
Walk A Mile In My Shoes
78. Reporters have no idea what your average work day is like and how your business works.Invite them to spend the day or part of a day with you so they can write the story from actual first hand observation. .....
Make It Easy
79. Most of us want our lives to be easier and less complicated. If your product or service saves time or makes life easier, that may be more important to some customers than saving money.For example, cheese, sliced and individually wrapped in cellophane, for more money. Imagine the first response to that idea. .....
Weekly Info
80. Contact your local radio station if you have daily or weekly information people need. We live in ski country and three different resort areas deliver snow reports on one of the radio stations. A stock broker reports on the market numbers daily. .....
How To Get Serious Shoppers To Visit Your Virtual Sales Room
81. Most valuable Web content features:
1. 71 percent Easy to navigate.
2. 64 percent Updated information
3. 57 percent New product information
4. 53 percent Links to other sites
5. 41 percent Local dealer locations
6. 40 percent Graphics
7. 25 percent Java Applets .....
Users go off line to ring up high ticket sales
82. 1. 71 percent bought at least one high ticket item they researched on line up from 46 percent last year ,
2. 79 percent shopped for computer products, 46 percent purchased retail.
3. 70 percent researched airline ticket prices, hotels or car rentals; 46 percent made reservations off line.
4. 44 percent shopped for a car, 26 percent bought. .....
Make Your Page Fast
83. Slow downloading time is the most frequently cited reason for leaving Web sites.Check with your Internet provider about how to improve your page loading speed. .....
Why Do Customers Go To Websites
84. Netsmart found the primary reason consumers go to commercial Web sites is to be informed 97 percent , not to be entertained. They are on a mission. They go to your site to find out more about your product or service.Eighteen percent of high ticket items go on line first when planning a purchase,69 percent report Web site info is a crucial factor in their final purchase decision, only 15 percent go on line to compare prices. .....
Dont Overdo The Technology
85. Dont let hipper than thou Web site builders throw your marketing know how out the window. Avoid the hot new technologies like VRML, Active X, Java, etc., unless you are targeting a true high tech audience. .....
Bring Em Back For More
86. Provide valuable added extras that will enhance your image as the industry leader. Make your site a must visit for the latest breaking news and update it frequently. If there are no new products lined up, provide industry updates, gossip, trends and forecasts. This will bring visitors back and motivate them to spread the word on the Internet grapevine. .....
Use Banners And Links To Get Noticed
87. a. How to get folks to use your banner? Include the words Click Here , this is a banner for newbies and is a psychological call to action.
b. Netsmart survey found 41 percent discover new sites through banners and links. .....
Put Your Website Address Everywhere
88. Your Web site address should be on every piece of material your customer will see. Business cards, brochures, postcards, flyers, ads, signs, delivery vehicles consider a tattoo. .....
Can you animate your ad
89. In evaluating the performance of some 30 ads over the last five months, ZD Net of Cambridge, Mass., found that animated ads generated click through rates at least 15 percent higher than static ads, and in some cases as much as 40 percent higher. .....
Copyright Your Web Page
90. Make sure you include the 2015 Your Name on all your Web pages. This will protect you if some one else decides to download some of your graphics and use them on their site.The web is protected just like any other visual publication. .....
Search Engines
91. Register your Web site with as many search engines as possible. In fact, do a search on search engines. You will find several hundred. The largest, Yahoo! www.yahoo.com , and Lycos, www.lycos.com will register your site by contacting them at the sites shown. There are also sites such as Submit It at www.submit it.com that gives free registration to many web sites. .....
Ts And Cs
92. Also known as Terms & Conditions. If you are going to sell or market products on the web, it is important that your site have certain legal positions spelled out in legal language. For example, you may want to notify customers about your site security if you are using credit cards. What actions are you liable for and what are the risks the customer takes. .....
Include A Guest Book
93. 1. Demographics what cities and countries are your hits coming from? 2. Future advertising on your site. If you know the demographics of your site you can then provide this information to other companies who may pay you to post a banner on your page or a paid link to their page. 3. Keep track of frequent customers and big spenders and ask if you can e mail them with any special sales or promotions you have planned. .....
Update Your Site Often
94. The only reason people return to sites is for new information. People will stop returning to a site after a few times if there is no new information. .....
Ads And Banners
95. Before you decide to place an ad or banner on another Web site monitor the site for about a month. Look for changes and how often the site is updated. .....
On Line Publications
96. Many publications like Time or Newsweek have an on line presence. See if your industry publications have a web site.Check their web sites for past articles on your business or industry and contact them via e mail about your page. .....
Holidays and Special Events on the Web
97. Change your page to reflect whats going on in the world. At Christmas time decorate your web site just like you would decorate your own storefront. .....
Surf The Web
98. Start setting aside time to surf the Web for pages about your industry and see who is linked to who and where the links go. .....
Expect Criticism And Welcome It
99. Criticism will come from those who want you to improve your site. Dont take it personally. Treat it as valuable research and listen to the majority. If you dont fill the void for the browsers then they will stop coming to your site. Expect feedback and welcome it. .....
Intellectual Property
100. Intellectual property on the net is defined as: software, patents, books, videos, music, photographs, trademarks, fictional characters, copyrights and Web Pages. Protect your web site and the information there. Keep in mind copyrights dont apply to ideas or ways of doing things. Probably the best example of this is clumping cat litter. The guy who invented clumping cat litter just had a good idea that he couldnt protect. Pet supply companies called down to research and development and asked how many formulas they could use to make clumping cat litter. Answer: maybe 10,000 different kinds of ingredients and formulas. .....
Dont Forget The Kids
101. There may be times when you have a special project that requires temporary help. A clean up campaign, an in house mailing or help moving the business to another location. Instead of hiring part time workers from a temp agency check the local high school or university. There are always groups of responsible and dependable youth who are raising money for some school project. .....
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