Digital marketing trends
Customer experience trumps all
. Customer experience is the number one initiative for most digital marketers. 22% stated it was the single most exciting opportunity of the year.
Still experimenting with digital
. 69% of marketers will be experimenting heavily with digital over the next year which is an increase from 64% the year before. Why are we still experimenting with digital? Implementation over experimentation.
Content marketing is exciting but hasnt grown
. Content marketing still remains an exiting initiative for most digital marketers. 15% believe it is the single most exciting initiative for 2015. It was 15% in 2014 as well.
Video is growing as an exciting opportunity
. 5% of marketers believe that video is the single most exciting initiative in 2015 compared to 3% in 2014.
Focus on customer experience is non geo specific
. North American (24%), Europe (21%) and Asia (21%) all believe that customer experience is their primary objective for 2015.
The rise of marketing automation
. Focus on marketing automation is rising across all geographies with the increased need for nurturing in both B2B and B2C environments.
. More than three-quarters (78%) of respondents are attempting to differentiate their company through an increased focus on the customer experience.
The decrease in demand gen and increase in CX
. The focus will not be centered around demand generation or inbound marketing. It is about education and revitalizing the customer experience.
Customer experience is your only differentiator
. 5% of companies are NOT using the customer experience as a differentiating factor. Which is 100% crazy.
Pricing is not a differentiator
. Only 5% of marketers believe they will be able to set themselves apart with their pricing strategies. This places heavier emphasis on customer experience as a differentiating tactic.
Again customer experience is your only differentiator
. 44% of companies believe that customer service / customer experience will be the primary way their organization will set itself apart from competitors. What is your value-add? How do you tell the story AFTER the sale?
You cant pick which strategyto focus on and measure
. 42% of marketers believe that strategy building a cohesive plan and long-term view is of primary importance for building a brilliant customer experience. Unfortunately, you cant pick your strategy. Tools, culture, skills, technology, and data all need to be used to create a cohesive customer experience.
. Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
Insight vs analytics
. Personalization depends on technology, but it is human insight that moves it beyond the algorithms relating products and people.
Mobile is an important part of the customer experience
. 33% of marketers will be placing the highest emphasis on marketing the customer experience as personalized and relevant as possible. However, only 4% will be focusing on marketing that experience as mobile friendly as possible. The two must be built together!
B2B and B2C are getting closer
. B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
Data shouldnt be ignored
. Only 15% of marketers consider joining up data across all channels as a priority for the year ahead. Look for an future blog post from me on this topic. It is a massive mistake to keep ignoring the dream of one central repository for all customer data.
We are ignoring the power of geo targeting
. 32% of marketers are not exploring the opportunities presented by geo-targeting technology for delivering location-based notifications.
Agencies need to focus more on content optimization
. The Adobe study found that 29% of companies listed content optimization as a top priority, yet 23% of agencies believe it should be a top priority. Content production is important but content optimization is the more powerful strategic tool.
B2B is more focused on content optimization
. 40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.
Customer journey is still top priority
. 70% of companies cited having a clear understanding of customer journeys across channels as very important. The disconnect between data and the customer journey is still extremely apparent. In order to fully understand the journey, you must be able to analyze the past across all channels.
Offline is the bride of online
. Only 38% of marketers see using offline data to optimize the online experience as being very important over the next few years. How do you manage the entire customer journey when you are not measuring and tracking the ENTIRE experience?
Hiring data driven marketers are a key to success in the next five years
. Under two-fifths of respondents indicated they have a good infrastructure in place to collect the data they need, while only 38% say they have the analysts they need to make sense of the data. Marketing departments must shift to hire the left-side of the brain instead of the right-side.
ROI is still an issue for marketers
. 32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.
Marketers become ridiculously proud of their writing
. In our online social world, we recognize that all marketers are writers. Everybody writes, and thats true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our currency they tell the world who we are, as Beth Dunn points out. They can make us look smart or they can make us look stupid and so being able to communicate well in writing isnt just nice; its necessity.
Are you thinking writing doesnt matter in our video/podcast/Instagram world? Actually, it matters more. Good writing is like an iceberg use your best words to convey depth under the surface. That means youre got to choose those words well, and write with economy and the style and the end reader in mind (theres that empathy thing again!). Thats true whether youre writing a listicle or the words on a Slideshare deck or the opening paragraph Lee wrote at the top of this post
Stop relying on Google
. Dont misinterpret this point. Im not saying that Google is not on its way out. After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Duck Go arent anywhere near dethroning Google GOOGL -6.11%. What their rise indicates is that consumers want alternatives a choice not to depend on Google if they dont have to.
Marketers should take heed. Google is one basket, but it doesnt deserve all your marketing eggs. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Google. I advise digital marketers to rely less on Google, and engage more direct forms of interacting with their target market.
Mobile Just mobile
. I wanted to say that mobile dominates, but that line is so utterly cliche, that I had to state it differently. The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile devices and our collective addiction to them are fixtures of the modern marketing era.
Social conversion is coming
. Enough has been said about the power of social networks. Not quite enough as been said about the importance of social conversions. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.
New payment methods are on the rise
. With the advent of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.
Privacy issues are a mainstream concern and its up to digital marketers to lead the way in reassuring, educating, and coaching customers through the transition.
Paid advertising is here to stay
. Whether you like it or not, youre going to need to pay for advertising spots. I agree with marketers who claim, PPC is dying, but I also see the advent of alternative forms of paid advertising taking its place.
Consider Buzztala for instance. Although they provide organic video ads, they are still ads. And they still cost money. Rising methods of organic/paid advertising are entering into the marketing methods of some brands, signaling a growing trend.
Marketing automation becomesde rigueur
. Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it. Once upon a not-so-far-away time, the only organizations doing automation were big companies with world-recognized brand names.
Now, marketing automation is nearly a requirement for any business that wants to stay on top
Content creators are more necessary than ever
. Ever since Web 2.0, the writing profession has had a heyday. Anyone and everyone could become a publisher. Anyone who had a voice could also have a platform on the web.
Now? Some content experts moan that there is too much content out there. Or is there? Content, often referred to as king is so essential to digital marketing that it cant be dismissed as a trend. While individual publishers may be overextending themselves by publishing too much, there will always be content. It will always be important.
The algorithm will change And change again
. The search algorithm will change. It will infuriate you, delight you, confuse you, and disappoint you. But it will change.
Im referring, of course, to Googles search algorithm, the almighty search machine that decides which content ranks highest in the search engine results page (SERPs). Today, however, we need to consider Facebooks algorithm, Bings algorithm, and even the mashup of Twitter and Googles algorithm.
Conversion optimization has high ROI
. If CRO, or conversion rate optimization, is not in your 2015 budget, I suggest you take a look at the possibility of introducing it. Conversion rate optimization is the process of maximizing the number of site visitors who convert or make a purchase.
By thoroughly understanding users and split testing changes on a website, marketers can determine what elements of a website or landing page will produce the highest number of conversions.
The process pays off. Instead of paying big bucks for ad placements and organic traffic, marketers can instead funnel more of their existing traffic into sales.
Growth hacking will continue to evolve
. In my opinion, one of the most fascinating trends in 2015 is the continued evolution of growth hacking. Growth hacking will continue to demonstrate its indomitable power in the face of unlikely odds.
Benefits of Cereals
. This cereal is rich in dietary fiber, iron, magnesium and phosphorus. It is mainly grown in Andes; however it is also popular in North America.
Top Sports Rivalries of All Time
Wisconsin Badgers vs Minnesota Golden Gophers
. The Battle for the Paul Bunyan Axe is now the most oft-played rivalry in all of college football. And fittingly, the record for those 124 showdowns is very close 59 wins for the Golden Gophers, 57 wins for the Badgers and eight ties. And although Wis
Benefits of Figs
Use in Traditional Medicine
. Figs have been used in traditional medicine for lowering cholesterol levels and treating diabetes, constipation and skin problems like vitiligo, psoriasis and eczema. The safety and effectiveness of figs for preventing or treating these conditions ha
Friendship Compatibility between Virgo and Virgo
. Virgo and Virgo - Friendship Compatibility Profile : When two Virgos form a friendship, they are likely to organize their lives in blissful harmony. The merging of two incredibly practical, industrious sorts such as these creates an extraordinary bus
Benefits of Star Apple
Way to serve this fruit
. There is also an attractive way to serve this fruit by cutting
Beautiful Glaciers in the World
Victoria Glacier Canada
. Victoria Glacier sits above Lake Louise in Albertas Banff National Park. The color of the lake is derived from rock flour deposited into the lake by glacial meltwater.
. Lie on your back with your knees bent at 90 degrees and your hands at your sides. Push through your heels and use your glutes to lift your hips as high as possible. Pause at the top and slowly return to the starting position.
What to Eat in Himachal Pradesh
SPICY LOTUS STEMS
. My grandmother (Nani) used to make the best lotus stem (bhey) ever and it is one of my mothers favorite dishes. Though no none will ever be able to make it as well as my Nani did, this recipe that has been recreated in my mother kitchen comes pretty
Xmas For Kids
. Holiday cards make perfect ornaments dazzling and delicate yet impossible to break. In a few steps, turn cards into darling globes or circles that lock together, ready to twirl. Or, frame a snowy scene in a frosting of sparkles. Hang your new ornamen
Bullish separating lines
. Definition This pattern occurs during a downtrend. The first day
Human Body Truths
. The human nose can't detect the smell of natural gas which can be hazardous so the gas companies mix a chemical called Marcaptan to give it a distinct odour
What to Eat in West Bengal
. The last item before the sweets is Doi or yogurt.It is generally of two varieties, either natural flavour and taste or Mishti Doi
Objects Surgery and Nose Jobs
. Sticking objects, including fingers, into your nose is dangerous. While you may have been able to get away with it all of your life, slicing your nasal membranes with an object or a fingernail can lead to infection. Infections in the nasal cavity are
What to Eat in Punjab
. Keema, Kheema, or Qeema is a traditional South Asian meat dish. Originally this word meant minced meat. It is typically minced mutton curry with peas or potatoes. Keema can be made from almost any meat, can be cooked by stewing or frying, and can be
New Hairstyles For Girls
Flipped Cinnamon Bun Updo
. I know that a lot of people are looking to try a new look in updos for the holiday season. I believe that the easier, the better, most of the time. This is another very quick and easy hairstyle that takes only a minimum of practice to achieve an opti
Tips to get ready for New Year
Figure out where you are going to do
. You can workout at the office, at home or on your lunch hour. You can set up your own program or use videos. Look at your schedule, your calendar and your budget and map out your plan before you get started.
Ideas to Improve your Life
. Start from your computer, then your table, your room, your bag wallet, and your home. The more you throw the unwanted and old stuff away, the more room youre creating for new things to enter.
Spookiest Abandoned Places
Bannerman Castle Pollepel Island New York
. Originally built by a wealthy aristocrat to store surplus ammunition after Americas war with Spain, the ammunition exploded and the place has been abandoned ever since.
Movie for 2
. Another relatively inexpensive gift is a movie for 2 dinner date. All you need to do is pick up a movie, you can either rent it or buy him his favorite movie. Get a plastic bowl from the dollar store and some popcorn place the movie, popcorn and add
Rules to play Parachuting
Ball in the Bucket
. Break into two or more teams. Each team will have a different colored ball (or balls.) They will try to keep their color ball from going into the middle circle, while trying to get the other teams color of ball(s) into the hole.
. Exit Country Code + 218 + Area Code + The Number The Libya country code is 218. The nationality of Libya is Libyans.The capital of Libya is TripoliLargest Cities in Libya by population: Tripoli, Benghazi, Misrata, Bayda, Zawiya, Zliten, Zuwara, Ajda
Must Have iPhone Accessories
Flexible Bluetooth Mini Keyboard
. This Flexible Bluetooth Mini Keyboard is a Bluetooth enabled keyboard, which is strong, silent and indestructible, is made of a high quality silicone material. It is also storable and portable that users can bring it everywhere. And, it is water resi
Benefits of Basil
Basil can be easy to add to your diet
. Basil can be easy to add to your diet. Making your own fresh tomato basil soup or pasta sauce is easy and can be done in just minutes. Actually, the recipe for the soup and pasta sauce are the same, but for the pasta sauce, just pour the thick soup o
Wildlife Sanctuaries and National Parks of India
Dibru Saikhowa Wildlife Sanctuary
. Located in Assam, The Dibru Saikhowa Wildlife Sanctuary is spread across an area of 350 sq kilometers. The park is surrounded by the Brahmaputra, Lohit and the Dibru River. The park comprises of semi evergreen and deciduous forests and grasslands. Th
Street Food in India
. Apotato chip(American English) orcrisp(British English) is a thin slice ofpotatothat has beendeep friedor baked until crunchy. Potato chips are commonly served as asnack,side dish, orappetizer. The basic chips are cooked andsalted; additional varieti
Career Options After Graduation
Do an MBA
. Dont feel you are the technical guy your parents wanted you to be? Always felt like you are a manager and want to see yourself in a business suit in some MNC? Probably you have a fascination for MBA too. Dont get diverted by the thoughts that everyon
Deep Sea Mysteries And Oddities That Will Leave You Baffled
. Firing out a beam of red light from beneath each eye, the bioluminescent dragonfish is the only animal that can see other dragonfishes red light. Thats the ultimate in unbreakable secret code.
Most Powerful Cities On Earth
. Bearing a population of over 20 million people, Beijing has a powerful economy which tripled from 2004 to 2012. After Moscow, New York, and Hong Kong, Beijing has the fourth highest amount of resident billionaires.
. white with a copper-colored silhouette of the island (the name Cyprus is derived from the Greek word for copper) above two green crossed olive branches in the center of the flag; the branches symbolize the hope for peace and reconciliation between th
Tips to succeed in an Interview
. Try to give more than a 3 word answer to each question. The examiner wants to hear you talk more than the interviewer. The examiner cannot easily give you a score if you only say yes and no.
Get your glutes and hamstrings stronger
. We discussed above how people with patello-femoral pain have significantly less strength in their gluteals. So whats the easiest way to rectify the situation? If you said Get their glutes stronger, you get the gold star for the day. By working to act
. Exit Country Code + 225 + The Number The Ivory Coast country code is 225. The nationality of Ivory Coast is Ivorians.The capital of Ivory Coast is YamoussoukroLargest Cities in Ivory Coast by population: Abidjan, Bouake, Daloa, San Pedro, Divo, Korh
Myth about Alcohol
Alcohol makes sex better
. Alcohol can make people feel less uncomfortable in a social situation. But the reality is that alcohol can actually keep guys from getting or keeping an erection, and it can lower girls sex drives, too. More importantly, alcohol can affect your decis
How to Get a PhD
Develop a close relationship with at least one faculty member
. Finding one or more faculty members who will mentor you, guide your development, and assist you in finding the right program for you can be the difference between finding your way into a good Ph.D program, and struggling. Youll also need several lett
. A descendent of Julie selected in Trinidad. The fruit are oval, averaging 13 to 16 oz. The fruit ripen from mid-July to August to a bright yellow, with a slight pink blush. The thick, tough skin conceals a fiberless, deep orange, soft and juicy flesh
. Eclipta (E), Bhangra (H):Bhringaraja oil is a famous hair tonic for maintaining dark hair and reversing baldness. It is often translated as 'king of the hair', but literally means 'bee ruler'. It is decocted in coconut oil and as this is a 'cooling'
Rules to play Luge
. Doubles luge is a one day competition in which pairs of athletes take two runs down the course. The fastest total time determines the winner. There is no rule that says a doubles team must comprise members of the same sex, but traditionally, men have
Crazy Bike Designs
The bike with an annoyingly large back wheel
. What is purpose of this?
Rules to play Yoga
Health Benefits of Yoga
. Yoga has both preventative and therapeutic benefits. It has been shown to offer both physical and mental benefits to the body and the mind. The many physical benefits of hatha yoga are: it improves flexibility and muscle joint mobility; strengthens,
Benefits of Guava
Combats Hair Loss
. Being extremely rich in vitamin C, guava is one of those fruits that promote healthy hair growth. It also helps in combating hair loss problems. Guavas can be blended and used as a facial scrub or face wash to help improve skin condition. Some people
New Hairstyles for Men
Parted Silver Comb Over
. Jay Manuel has always had great hair to experiment with. Here he is sporting a very classy comb over hairstyle with a traditional gentlemans feel about it. Jay has a distinct side part and high shine finish, that adds an extra oomph to his statement
100 Places to visit in India
Corbett National Park
. Home to the Bengal Tiger of India, apart from several other wild animals, the park is one of the most frequented in India. Corbett is also the oldest national park of the country, dating back to 1936 when it was named the Hailey National Park. With i
. On the centenary celebration of Shri Poona Gujarati Bandhu Samaj, Narendra Modi was conferred with the Gujarat Ratna award at the Ganesh Kala Krida Manch.The computer society of India bestowed him the e-Ratna award.In 2009, the FDi magazine honoured
Precautions while using Securing Email
The protection of email
. The protection of email from unauthorized access and inspection is known as electronic privacy. In countries with a constitutional guarantee of the secrecy of correspondence, email is equated with letters and thus legally protected from all forms of
Benefits of Bay Leaf
Treatment of Diabetes
. Bay leaves have been found to be effective in treating type 2 diabetes as they cause reduction in blood glucose, cholesterol and triglyceride levels. To get maximum results, these leaves can be powdered and consumed for 30 days. This will cause a dro
Benefits of Mint Leaf
Relieves muscle pain
. You can also take advantage of the warm mint to freshen up your leg muscles. The trick, mix 1 cup sea salt, 1/3 cup olive oil, and 6 drops of peppermint essential oil. Rub in the foot a few moments then rinse. Sea salt will remove dead skin cells whi
Sunil Bharti Mittal
The Lucky Break
. As luck refused to part away Mittals lucky break came in 1992, when the government began issuing licenses for mobile phone services for the first time and he clinched a deal with the French telecom group Vivendi for the Delhi cellular circle.He was o
. This time, it really depends on the product on wither or not an extended warranty would be worth it. For some products it is a good deal but for others it isn t. Of course, the first thing you have to do is weight the price of the plan with the cost
Best Tourist Spots in the World
. The?Taj Mahal?is the epitome of Mughal art and one of the most famous buildings in the world.The Taj Mahal is a white marble mausoleum located in Agra Uttar Pradesh India. It was built by Mughal emperor Shah Jahan in memory of his third wife Mumtaz M
. Linn?us has given to this charming annual the name of elegans, on account of the great beauty of its flowers, the florets of the radius being of a most brilliant purple, and those of the disk bright yellow, colours regarded as peculiar to this plant,
Benefits of Lactuca
. Apart from being eaten in salads, lettuce can also be cooked and made in dishes that can serve as a delightful treat. Being crisp, mild, soft and buttery lettuce can suit all tastes and form part of many dishes, making them more interesting.
Ideas to Boost Business
Be An Expert
. a. Offer seminars, establishing your company as an expert on the subject. b. Seminars help cement relations with current customers, attract prospects, and increase your companys exposure. c. Choose a topic with broad appeal among your client and pr
Tips to get ready for xmas
. Look in your garden and see what you can make, can and freeze into gifts. Try making freezer jam as a quicker alternative to going through the whole canning process. AllRecipes.com has step-by-step instructions for freezer jam, along with tons of oth
Amazing Things to do New Years
Freedom Monument Riga
. The cheeky Balkan, Riga has an air of mischievousness about it, that is only heightened by its superb (albeit slightly creepy) gothic architecture that adorns over 750 buildings down the main boulevards. Regal Riga and the beating heart of Old Town i
Precautions while using Kitchen Equipments
Take your time
. Accidents happen when you become frustrated or when youre in too much of a hurry. Three minute eggs become an all night affair when you re delayed in the emergency room.
Mouthwatering Foods to Try
. This dish looks like brown soup, but actually is a blend of lentils and meat. All of the lentils are soaked a day long and then cooked overnight on low heat. Haleem is basically derived from the word Daleem which means mixture of daalain (lentils). M
What to Eat in Tripura
. Roti is generally an Indian bread, made from stoneground wholemeal flour, traditionally known as atta flour, that originated and is consumed in India, Pakistan, Nepal, Sri Lanka and Bangladesh. It is also consumed in parts of South Africa, the southe
Benefits of Kumquat fruit
Increase Blood production
. Kumquat is the rich source of nutrient that is required for the production of blood. It provides manganese, magnesium, copper, iron and folate that are required for the formation of RBC. Also it contains Vitamin C that increases iron absorbing capaci
Can you answer the question
. For other students, their trouble spot is further down the line of their study process. Maybe they do make sure they actually understand what they revise, but when it comes to applying their knowledge to practice questions, they may as well be writte
Most Valuable Sports Teams in the World
New York Jets
. Value: $1.8 billion 1 year change: 30% Owner: Robert Wood Johnson IV Woody Johnson cleaned house in December by firing coach Rex Ryan and GM John Idzik. The cause: four straight non winning seasons after reaching the AFC title game back to back years
. Ok so maybe these shouldnt be listed in the easiest ways to burn 100 calories, but you all know theyre my favorite! Id estimate that if you were able to perform burpees for 5 minutes straight youd certainly hit the big 100. And the reason is simple
Precautions while using Facebook
Never use the same passwords
. Never use the same passwords that you use at work on a social networking site. Try to avoid mentioning where you work; so that if you mention something you thought innocent (but that might be valuable information for hackers) they will not know who t
. Jumping jacks are a high impact aerobic activity. As with any new physical fitness program, consult your physician before starting a new exercise regimen. If you experience pain at any point while doing jumping jacks, stop the exercise immediately.
The Coolest Cars at Goodwoods
MAZDA MX 5
. Arguably the most talked about new car of 2015, Mazda was offering lucky visitors the chance to drive the new MX 5. Combining 50:50 distribution with modest power and low weight, its a return to form for Britains favourite sports car.
Forever Young Naturally Eating
Drinking Water Soft drinks make you fat
. Opt for plain or sparkling water over carbonated sugary drinks. A recent US study showed drinking just one can a day can add 15 lb (7 kg) to a personís weight over a year.